When shopping, checking a bill, or comparing services, knowing how to say “price” in Italian is useful. The common word is prezzo. You will see it on labels, menus, websites, and signs throughout Italy, and it appears in several practical phrases.
Quick answer:
“Price” in Italian is prezzo (plural: prezzi). Ask Quanto costa? to say “How much does it cost?” about one item.
How to Say Price in Italian
The Italian noun for “price” is prezzo. It is masculine: il prezzo means “the price,” and the plural i prezzi means “the prices.” You may encounter prezzo scontato for a discounted price or prezzo pieno for the full price.
For the amount charged for a service or the expense of doing something, costo (“cost”) may fit better. In everyday shopping, prezzo is the natural word when asking how much an item is.
Asking About Prices
The simplest question is Quanto costa? (“How much does it cost?”). Use it for one item. For several items, say Quanto costano? (“How much do they cost?”). You can also ask directly about the price with Qual è il prezzo? (“What is the price?”).
- Quanto costa questa borsa? — How much does this bag cost?
- Quanto costano le mele? — How much do the apples cost?
- Qual è il prezzo del biglietto? — What is the price of the ticket?
- Quanto viene? — How much is it? (common in shops)
For a polite question, add per favore: Quanto costa, per favore? A shop assistant might reply Costa dieci euro (“It costs ten euros”) or simply state the amount.
Related Price Words
These expressions help you understand offers and compare options. The guide to sale in Italian explains discount signs you may see in shops:
- costo — cost or expense
- sconto — discount
- in offerta — on sale / on special offer
- economico — inexpensive or affordable
- costoso — expensive
- prezzo fisso — fixed price
You can compare two choices with Questo costa meno (“This costs less”) or Quello costa di più (“That one costs more”). When asking whether tax is included, say Il prezzo include le tasse?
Example Sentences
- Il prezzo è indicato sull’etichetta. — The price is shown on the label.
- Questo ristorante ha prezzi ragionevoli. — This restaurant has reasonable prices.
- Vorrei sapere il prezzo della camera. — I would like to know the price of the room.
- Il prezzo include le tasse? — Does the price include taxes?
- C’è uno sconto su questo prodotto? — Is there a discount on this product?
- Questi pantaloni sono in offerta. — These trousers are on sale.
- Il biglietto costa venti euro. — The ticket costs twenty euros.
In Italy, prices are usually displayed in euros. If you need to check the total before paying, Quanto devo? (“How much do I owe?”) is another useful phrase.
Pronunciation of Prezzo
Prezzo is pronounced approximately PRET-tsoh, with the stress on the first syllable. The double zz is a strong “ts” sound, similar to the end of “cats.” Keep the final o clear. The plural prezzi sounds like PRET-tsee.
Frequently Asked Questions
Tap a question below to see the answer.
What is “price” in Italian?
It is prezzo; the plural is prezzi.
How do you ask “How much does it cost?”
Say Quanto costa? for one item, or Quanto costano? for multiple items.
What is the difference between prezzo and costo?
Prezzo usually means the selling price of an item or service. Costo refers more generally to a cost or expense.
How do you say “on sale” in Italian?
Use in offerta. For example, Questo prodotto è in offerta means “This product is on sale.”
How do I ask the price politely?
You can say Quanto costa, per favore? (“How much does it cost, please?”) or Qual è il prezzo? (“What is the price?”).
Summary
The everyday Italian word for “price” is prezzo, plural prezzi. Ask Quanto costa? for one item and Quanto costano? for several. Related terms such as sconto, in offerta, and costo help you navigate shopping and bills.
